Anna Durai AKA ‘Auto Anna’ is an inspirational TEDx speaker and keynote speaker who provides safety and satisfaction to his customers through his autorickshaw services. Anna strongly believes in “AtithiDevoBavah” means “Guest is God”. He treats every customer as his guest and gives them the best hospitality no autorickshaw in the entire India can provide. He is an inspiration to many entrepreneurs, students, youth and many other auto drivers in the country.
Anna Durai is a native of Peravurani, Thanjavur district and is currently living in Injambakkam, Chennai. His family moved to Chennai when he was four years old. He has 2 brothers and a sister. His mother works in a hotel and his father along with his brothers drives autorickshaw for their livelihood.
It was 2 years after he started his career as an auto driver on the roads of Old Mahabalipuram, he got an idea that changed his entire lifestyle, gained him fame and name in and around the country and from that day he never looked back. From that day he started stocking 20 newspapers daily for his customers to read while traveling.
After few days, he started installing not less than 35 magazines on current topics. He then introduced a portable TV which was pre-installed almost programs of 8 languages. All his efforts paid off and his daily income doubled from Rs.700-Rs.1400. Adding feathers to his hat,
Anna spends almost Rs.9500 out of Rs.45,000 he earns for providing the best quality riding experience for his customers every month. Though Anna spends a lot of money in satisfying the customers he still costs a basic fair of only Rs.10-25 per ride. When asked by an interviewer this, he said, “Money may come and go, but the feeling you get when your customer chooses to travel only in your auto is unmatched.” He says that job satisfaction is the only thing that kept him moving.
In 2014, he launched a website -“amazingauto.in” which describes all about Anna Durai, and the services every passenger will get riding in his auto. He also launched an App for his customers. This app will provide the information regarding his availability, current status, booking rides and payments. He is planning to tie up with the auto rickshaws of Chennai for providing food delivery services. After from his profession, he is helping the children by providing scholarships.
Everyone is unique and possess some qualities or the other. One only needs to think out of the box to achieve something beyond imagination. Anna Durai is one of the inspiring role models for millions of people who adapt a change and invoke their potential in achieving their dreams.
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